Optimus Prime comes back with ‘ELITE’ scale!

Convert your dreams into reality:

The Transformers Optimus Prime Elite Edition auto-converting robot is everything you’ve always loved about Transformers updated for the next generation of authentic collectible robots.

Engineered after the original G1 series Optimus Prime Transformer from the 1980s, but built with an added layer of software and technology that seem to give this robot a soul, this premium collectible figure really does do it all-including transforming at the touch of a button or sound of your voice.

Engineering at its finest:

Created and engineered by our robotics experts in collaboration with Hasbro, the robot stands at an impressive 16 inches tall and is painstakingly crafted from over 5,000 components. Equipped with 125 sound effects and voiced by the original actor, Peter Cullen, this is an authentic reproduction of the classic Generation 1 character redefined for fans from every generation.

Use the app or just say “Hey, Optimus…”

As influential as the original Transformers were in the 80s, they were always limited by the technology of the day. It was our imaginations that really brought them to life. With the Transformers Optimus Prime Elite Edition, technology has finally caught up and created an experience that’s sure to thrill Transformers fans of all ages.

Bringing heroes to life:

With 27 servo motors being run by 60 microchips, this version of Optimus Prime is the closest you can get to the real thing, with 39 commands including “Roll Out”, “Convert”, and “Attack!” Even better, Optimus will respond to your voice. Just say “Hey, Optimus” along with a command and watch him come to life.

Remote App Control:

Our exclusive app allows you to transform, walk, and steer Optimus via a Bluetooth mobile app. Automatically transform into a truck with one click for a fun remote-controlled driving experience. These actions come equipped with 125 sound effects, authentic “transforming” sounds, and spoken dialogue by Optimus Prime’s original voice actor, Peter Cullen.

Programming:

Actions and sounds, unlimited immersive interactions.

The four main programming modes are voice, manual, block-based, and 3D software. You can freely create your favorite poses, actions, and restore classic scenes. With built in voice responses and music, you can create unlimited immersive interactions.

The wonder of Transformers is its ability to transcend generations:

Just like the Transformers themselves, the ideas behind the TV series, films, and toys really do live forever. Whether you’re an original fan of the G1 cartoon or you’re more familiar with the recent big-screen interpretations of the characters, the Transformers Optimus Prime Elite Edition is sure to delight.